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Blog
New Google My Business App & Map Follow Feature
Over the last few weeks, I have written about the importance of registering your business on Google Places and ensuring that your profile has been completed fully. I advised this because, if done correctly and optimised properly, this enables Google to send you some free traffic. Did you know that the vast majority of searches...
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time management tips
You may have come across similar time management articles online that give you a list of different time management tips you can use in both your personal and business life, so what I have done is curate what I think are the 5 most important ones out of the hundreds of different tips out there....
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New Instagram Feature - Share IGTV Videos to Your Instagram Story
Never one to rest on its laurels, Instagram is updating the app once again. They have added a new feature that lets you share IGTV videos to your Instagram Story. Previously, if you had a business account, you were able to add a link to an IGTV video – this allowed your followers to swipe...
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man recording from mobile
Every year Animoto looks at the trends in the video marketing space and it publishes it’s 2018 State of Social Video: Consumer Trends Report and it’s accompanying 2018 State of Social Video: Marketer Trends Report. It does this to show how consumers are influenced by brands that use video and how they interact with them....
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Did you know that by the year 2020 (not that far away) 50% of all searches will be conducted via voice search? This is according to a Comscore study. Voice sales in the UK amount to around £156k per year (which is tiny), however, they estimate that by 2020, this figure will rise to about...
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Google new click to message feature added
So, it looks like Google is adding a brand-new feature to Google Adwords. The new feature is linked to their “Click to Message” feature, which is attribution and bidding capabilities for retail advertisers. This was announced last week at SMX East in New York City. What Exactly Is It? Similar to ad extensions where you...
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New Linkedin Algorithm Update To Increase Engagement
Like all social networks, Linkedin is constantly trying to find ways to increase engagement across their network. In fact, you may have seen a bit more engagement on there than you have been used to seeing? New Linkedin Algorithm Change That’s because they have updated their algorithm and they call it “A new Feed Ranking...
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Facebook Implements New Ad Restrictions
If you use Facebook ads to publicise your products and services, then this latest announcement by Facebook should probably concern you. It’s all to do with the quality of your ad (or lack thereof). This is what Facebook is saying: “Low-quality ads on Facebook, such as ones that include clickbait or direct people to unexpected...
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Is it time to grow your business
This is quite a strange topic for me to write about. I used to run and own a property management franchise in a former life. After selling it more than 10 years ago, I swore never to go back into this type of business. The title is a little bit misleading because I’m not really...
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Instagram Is Now More Popular Among Teens Than Snapchat
A new survey has just been carried out by the investment bank, Piper Jaffray. It released its annual “Taking Stock With Teens” report on Monday with some interesting facts that won’t go unnoticed among my marketing peers. The report included results from 8,600 teens in the United States, across 48 states with an average age...
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