Category

Social Media Marketing
New Instagram Feature - Share IGTV Videos to Your Instagram Story
Never one to rest on its laurels, Instagram is updating the app once again. They have added a new feature that lets you share IGTV videos to your Instagram Story. Previously, if you had a business account, you were able to add a link to an IGTV video – this allowed your followers to swipe...
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New Linkedin Algorithm Update To Increase Engagement
Like all social networks, Linkedin is constantly trying to find ways to increase engagement across their network. In fact, you may have seen a bit more engagement on there than you have been used to seeing? New Linkedin Algorithm Change That’s because they have updated their algorithm and they call it “A new Feed Ranking...
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Facebook Implements New Ad Restrictions
If you use Facebook ads to publicise your products and services, then this latest announcement by Facebook should probably concern you. It’s all to do with the quality of your ad (or lack thereof). This is what Facebook is saying: “Low-quality ads on Facebook, such as ones that include clickbait or direct people to unexpected...
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Instagram Is Now More Popular Among Teens Than Snapchat
A new survey has just been carried out by the investment bank, Piper Jaffray. It released its annual “Taking Stock With Teens” report on Monday with some interesting facts that won’t go unnoticed among my marketing peers. The report included results from 8,600 teens in the United States, across 48 states with an average age...
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Instagram Tests a Way to Add Hashtags to Posts Without Placing Them in Captions
So it looks like Instagram is testing a couple of new features which are: Adding hashtags to a post without appearing captions Setting locations for your Instagram stories Jane Manchun Wong who’s a computer science student and blogger shared a few screenshots of these new features on Twitter. Unfortunately, Instagram declined to provide further clarification...
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The 10 BS Twitter Myths Everyone Gets Told & Why You Shouldn't Listen
So, I wrote this article because I constantly get the same questions dropping into my inbox and thought I would address some of them in this post. There are a lot of myths about Twitter flying around at the moment. Some of them are right, but there’s a lot more that is wrong. The points...
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Digital Marketing Outlook For Small Businesses in 2018
The digital marketing outlook in 2018 is going to be very similar to how it has been for the last few years. This means most of the trends that you saw in 2017 are going to continue into the new year. For example: Both local SEO and mainstream SEO will still be as important for...
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Top 8 Trends for Small Businesses to Follow Right Now
OK, so you’ve started a business and you’ve been focusing on increasing sales turnover and then with any luck you’ll make a profit. But, the problem is you’ve been working IN your business instead of On your business. Trust me you’re not the only one.  I’ve done this too as well as countless millions of...
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The 7 Step Small Business Formula for Social Media Success
I think a lot of small business owners make social media more complex than it needs to be. Don’t get me wrong, I’m not saying it’s easy, but I think if you follow certain processes, you can make the task more manageable. In this article you won’t find a specific golden bullet, nor am I...
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Unless you’ve been living under a rock for the last year or so, you may have noticed that Facebook and Instagram are absolutely killing it in the social media retail space. A new report just out confirms this… So, what are the figures and what’s the breakdown? Just so we’re clear these figures are specifically...
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