Our team are ready and waiting to manage your social media marketing campaigns. We maintain the day to day activities of your social platforms. We produce content and curate information based on feedback and engagement.
Our team are here to grow a laser targeted audience and perform sophisticated lead generation techniques to drive new clients to your website.
We are top consultants for all your social media requirements. Cost-effective, high-quality consultants are on demand across 100+ industries. Strategic planning and due diligence.
Depending on which package you choose, you will be assigned your own social media manager who will personally manage all of your profiles and campaigns. They will be in regular communication with you and will be available to answer any questions you may have.
This is for those businesses that want to try something new and want their profiles, descriptions and channel art set up the right way.
Depending on which package you choose, you will receive a monthly performance report which gives you a breakdown on how well your channels are performing. From here we can evaluate, make recommendations and improve the campaign.
With our team of expert graphic designers, we can produce bespoke original designs for your cover images, banners and posts. It’s tough to get someone’s attention these days. That’s why branding is such an important part of social media marketing.
Every social media channel needs content. That content needs to be unique in the correct format for each channel. The content differs slightly between, Twitter, Facebook, Instagram or LinkedIn etc.
We carry out research into your existing client base so we can develop a tailor-made strategy that fits your business goals and aspirations.
The vast majority of forward-thinking companies that want to increase and maintain a competitive edge online recognise the value and benefit social media marketing.
Not only is it a chance to get your brand and business name out there, but it also allows you to produce valuable content at the start of your prospect’s journey.
The idea is to use social marketing to drive traffic back to your website, collector quality leads and boost your sales.
From our research, businesses don’t actually spend that much time online and this is where the competitive advantage comes in, because if you are willing to be the brand that is most active on social media then you’re likely to increase name recognition, become a hub for information in your niche and ultimately increase sales.
That’s why it’s so important to choose the right company to handle your business’s online presence.
As a social media management agency, it’s our job to ensure your business is producing regular and consistent content, publishing that content to the right social media platforms, engaging and interacting with your followers and developing leads from those followers that eventually leads to more sales for your company.
Here are a few things a social media manager or do for you:
Publishing content on social media shouldn’t be done in a haphazard way. No matter what size your business is it should always be done in a controlled, efficient and strategic way.
The main goal is to increase your following specifically from your target audience, engage and interact with them and either introduce them to your brand or maintain an existing relationship.
When taking on new clients the very first thing we do is carry out a social media audit.
The reason for this is, we need to find out where you are in the marketplace, take a look at the things that you’re doing right and of course the things you’re doing wrong.
During this audit we also analyse:
Similar to content marketing it’s imperative that you know who you’re talking to.
Who are your customers?
Unless you’ve undertaken this fact-finding mission before, the idea here is to find your buyer persona which is a fictional character of the makeup of your best customer.
With this knowledge, we can then start crafting and curating your content to best fit their needs and wants.
We do this by looking at existing analytics from your website and also the social media platforms you’ve been using.
What things are we looking for?
Initially, we may not be able to find out all of these characteristics of your buyer persona, but a quick look at your niche and the social networks they are on at the moment will go a long way in finding out.
The matter what type of marketing you’re doing, whether it’s online or offline not only is understanding your buyer persona important. You also need to have a company-wide social media mission statement so that every part of your organisation is aligned with the same goals.
The reason why we do this is making sure there’s no confusion and the path is clear. If we have a clear mission at the top, this ultimately filter down through the organisation.
An example mission statement might be:
“We use social media to be an information hub and a way to publicise our brand to prospective and potential clients in our niche.”
Your mission statement needs to be documented and published on any internal documents that you distribute so everyone is aware of the mission.
If you don’t have one already, we can produce one for you.
With the idea of publicizing your brand and producing leads for your business you really need to know what success looks like. For some, it’s growing their overall following on social media. This may seem like a worthy goal, but there’s a lot more to it than that.
He’s the sort of things that we look at:
We’re not talking about likes, retweets, thumbs ups and thumbs down type signals. We’re more interested in how many conversations have been started, where the people are talking about your brand and then we look to track this over a period of time.
Of course, a large audience is great but simply having a large audience with an engagement doesn’t really mean that much. However, if you’re using the right social media platforms and you have a considerable reach, then you should find a higher conversion rate of people entering your sales funnel due to a targeted audience consistently viewing and engaging with your content.
Once you understand this, then we can have a look at clicks, retweets who likes.
This is why it’s vital to understand the goals of a social media campaign. They vary quite significantly if the idea is just to publicise your brand all the main goal is to collect leads be yourself funnel.
In most social media settings, content can be both shared and replied to. Twitter retweets (RTs) and Facebook shares and posts are helpful to know who is spreading your content, while comments, replies and likes are helpful to see who is replying to your content.
Think carefully about your goals with social media. Are you focused more on generating interaction (replies, comments) or on spreading a message (retweets and posts)? Be sure you’re using metrics that reflect what’s important to your brand right now.
How does your share of conversations with your followers compared to the conversations they are having about your competitors?
On the surface this may seem like an unimportant metric, this type of competitive analysis will allow you to learn from your competitors’ success, measure it and adapt your own
This is generally the first step for the vast majority of businesses. There’s no strategy, no goal setting and definitely no social media mission statement.
The points I brought up earlier will provide most of the heavy lifting. Let’s talk about the fun part of publishing and posting your social media content.
Based on your social media mission statement and knowing who you’re talking to (buyer persona) it’s now time to start creating and curating content.
So what type of content would we produced and then publish?
As you can see the list is a long one but certainly not exhaustive. The job would to choose which one of these pieces of content will work the best for you and focus our energy on making it great for your followers.
Creating high value, highly engaging content is the key to a successful social media marketing campaign.
If producing and curating content is the foundation of a successful social media campaign, then investing in the right social media management tools would be next on the list.
In order to increase efficiency throughout your organisation is imperative that you use the right tools to ensure that your business is productive.
Not only with these tools help you structure and schedule your content, but they also allow you to analyse really in-depth statistics of your social marketing campaigns.
With this analysis, it’s been easy to monitor the key metrics that we discussed earlier. From here we can make strategic decisions and changes to better enhance the effectiveness of our campaign across all platforms.
We briefly touched on this in the previous section. But tracking analysing and optimising your campaign is one of the most important things we should do and both the weekly and monthly basis.
After doing this, it will allow us to make some tweaks and improvements to continuously make our campaigns as optimised as possible.
Each of the steps that we’ve gone through previously has allowed us to arrive here. Without those steps, we wouldn’t be able to track or analyse anything unlike most businesses would just be posting without a strategy.
The idea is to let the data drive your future decisions and focus all your efforts on the platforms and content that I have given you the best results.
Social media marketing is definitely not a one-off event. It’s a case of continuously analysing and evaluating your results and making sure the whole organisation is on the same page when it comes to you your mission.
If you need help with your social media marketing and feel that you are at a stage where you need some guidance from a social media manager, then please get in touch.
We’d love to hear from you