SEO Services for Small Businesses
In today’s digital age, having an online presence isn’t just an option for businesses – it’s a necessity. If you’re a small business owner, you might be wondering how you can stand out amongst the sea of competitors online. This is where Search Engine Optimisation (SEO) comes in.
What is SEO and Why Is It Important?
Search Engine Optimisation, or SEO, is the process of optimising your website so that it ranks higher on search engine results pages (SERPs). When your website is optimised for relevant keywords, it becomes easier for potential customers to find you online. But SEO isn’t just about visibility. It also impacts your credibility, as consumers often equate higher search rankings with trustworthiness.
Benefits of SEO Services for Your Small Business
SEO offers a multitude of benefits for small businesses:
- Increased Visibility: By optimising your website for search engines, you’ll appear in more relevant search results, increasing your visibility to potential customers.
- Higher Traffic: With increased visibility comes increased traffic to your website, providing more opportunities to convert visitors into customers.
- Better Conversion Rates: SEO targets users who are actively looking for your products or services online, leading to higher conversion rates.
- Cost-Effective Marketing: Compared to paid advertising, SEO is cost-effective, providing a higher return on investment over time.
Our Approach to SEO
Our comprehensive approach to SEO ensures that your small business gets the visibility it deserves.
- Keyword Research: We identify the keywords that your potential customers are using, and optimise your website for these terms.
- On-Page Optimisation: We optimise the content and HTML source code of your website, including meta tags, URL structure, and content optimisation.
- Off-Page Optimisation: We enhance the factors outside your website that affect your ranking in SERPs, such as backlinks.
- Link Building: We help you earn links from reputable sites, which is a critical factor in how Google ranks web pages.
- Content Creation: We create high-quality content that not only engages your audience but also signals to search engines that your site is providing valuable information.
At Xenmedia Marketing, we understand that every business is unique. That’s why our SEO services are tailored to meet your specific needs and goals.
We’re not about quick fixes or one-size-fits-all solutions. We’re about sustainable results that support the long-term growth of your business.
Ready to Elevate Your Online Presence?
If you’re ready to improve your search engine rankings, drive more traffic to your site, and increase your conversions, then it’s time to invest in SEO services.
Contact us today to learn more about how our SEO services can help your small business grow.
Contracted SEO Services Paid Weekly, or Monthly
The packages we offer are bespoke, and pricing is discussed after our initial meeting. The service is structured in a way to design the layout and ensure best practices are being followed, leading to optimising your content and, lastly developing a content marketing program that serves you now and into the future.
Paid Weekly or Monthly SEO Packages
You have the option to hire us to carry out your SEO:
- weekly or
Our payment terms for our search engine optimisation service are totally flexible and can be received in most currencies. We accept payment via Paypal or by invoice.
As a XenMedia client, you will receive regular ranking updates and SEO performance reports on request. The software and tools we use are state-of-the-art and saves you or your team the expense of purchasing or subscribing to them (this alone saves you a lot of money).
Most Budgets Are Considered
As we mentioned earlier, every business is unique which means we tend to tailor our pricing and packages to be more bespoke to your needs and budget. The idea is to help you and your business, no matter the size, get better rankings in the search engine results pages (SERPS). The service we provide ensures your site is up-to-date and adheres to Google’s terms and conditions fully.
The costing is based on how many hours we feel we need to spend and the types of challenges we face initially. The size of your budget determines just how much time we can spend on your site. A larger budget means we can spend a lot more hours on areas we deem a priority.
SEO Services we provide as part of a typical package
Please Note: We address any manual actions or penalties first. Any work we do before this will have no effect until this is done.
We Provide You Honest Feedback On Your Website
We’re not in the business of taking your money and running – we hope to build a professional business relationship with you and will advise you on the best courses of action.
Each business is different and, for that reason, we design and implement a series of steps to ensure that your business model fits with your SEO strategy.
There’s no point setting out a long-term SEO plan if the Google terms and guidelines aren’t met. Every single page and post needs to be fully optimised, offer great value to the reader and be up-to-date with the current changes and news from your industry.
We provide an initial SEO Audit
Before we start working on your website, we carry out a full and detailed SEO audit to find out what condition your website is in.
We check whether it complies with Google webmaster guidelines and point out areas of concern.
Believe it or not, Google wants to help every website be the best it can be as its business model is based on showing the very best results from a search query.
For that reason, it offers basic recommendations – if your site doesn’t follow those recommendations to the letter, it’s rankings will suffer each time Google does an update.
With the emergence of artificial intelligence and machine learning, the speed of changes and updates is happening a lot more frequently than it used to. This is likely to increase each week, month and year as the algorithm becomes a lot more sophisticated.
We Fix Technical Errors
As you can appreciate, most websites have several technical challenges and it’s important to monitor any changes to your site structure and report on any improvements that have been made.
After the initial audit, we analyse the areas that need attention and apply any technical fixes we deem necessary. We use Google Search Console and the very best SEO software and tools to sort out these errors.
Technical challenges include:
- applying Google best practices
- removing elements from your site that are annoying to your clients
- fixing broken links on your site
- sorting out and putting in place the correct redirects
- sorting out any canonicalisation issues
- freeing up certain areas of your site to Google that were previously restricted
- fixing poor indexation management
- removing or fixing thin content pages
- fixing sub-optimal pagination setup on your pages
Fixing Ranking Penalties & Google Manual Actions
If your business has any penalties or manual actions, they tend to be based on a technical issue or previous SEO attempts by an inexperienced strategy.
Many of the techniques used to optimise sites previously are no longer accepted by Google. This would need a thorough clean-up process to adhere to Google’s terms.
We Fix Website Speed & Usability
Page speed optimisation has become an important ranking factor in the Google search results. They want to see a good user experience which can be monitored by how long someone is on your page and the level of engagement they have.
Our aim is to continually improve both the speed and user experience and provide a report of our progress.
We can then:
- provide our SEO service based on any challenges we identify and work out a cost
- we can devise an SEO strategy providing detailed reports for improvements your site can make section by section or page by page.
The number one goal is to provide the very best user experience for your client and this always means improving both the usability and speed of each page. Google will then rank your page by comparing it with others that are targeting the same keyword or offering the same service.
Like any SEO agency, it’s our job to carry out thorough research and gather competitive intelligence. Once we have that information, we can then start formulating a plan based on content marketing and overall best practices.
Rich quality content is a huge part of any SEO strategy. The website that is doing a better job of educating, entertaining and continuously improving the user experience will rank the best.
Keyword research is the cornerstone of a professional SEO strategy. That’s why we do a full analysis on the competition to see which keywords they are ranking for. With this information, we can then start formulating a plan based on content marketing and overall best practices.
On-page optimisation is improving the usability of each page and making it the best possible experience for your client.
It’s the only part of the process we are 100% in control of. The main things we pay attention to are titles, meta descriptions and usability. Making sure each page and post is properly optimised by displaying a keyword-rich title and a high converting meta description is vital.
This is where a lot of the old SEO techniques of the past rear their heads. A lot of times, things were done to try to game the system by previous inexperience. As always, Google’s strict guidelines must always be followed.
The title needs to include the keyword you are targeting while at the same time appealing to your client.
The meta description also needs to include the keyword you are targeting, however, it needs to be crafted in such a way that it appeals to someone in the search results.
Not only are you optimising for the search engines, but you are also optimising for clicks which lead to conversions.
Internal & External Link Optimisation
Links are the reason people discover your content in the first place. Whether it’s an external link from another website or an internal link from one page to another.
Having good link architecture is one of the main ways of maximising your on-page optimisation. Also, ensuring you have the correct navigation architecture is equally as important.
Google continually crawls your website to find out what it is about, as well as deciding where to rank its pages. By making this process as easy as possible, it helps your chances at ranking.
Local Business Optimisation
Even though we want to rank your website to the largest possible audience, local SEO has also become an important factor. This involves continually monitoring your current schema and rich markup implementation.
It’s also important to give Google cues and show that you are part of the local community. That’s why both Google reviews and reviews from 3rd party websites are key.
Simple things like commenting on local websites and in return receiving comments will all help with local SEO (albeit in a small way).
Link Building & Website Promotion
Although we concentrate the vast majority of our efforts on SEO, we also review your current marketing activities to find out if there are other improvements that can be made. Oftentimes, a business concentrates all its efforts on part of the marketing mix and completely ignores other and equally rewarding options.
We can advise you on several areas of marketing, such as:
- Link building and outreach management
- Content marketing
- Video marketing
- Paid advertising (Google Adwords, Bing Ads)
- Social media management (Twitter, Linkedin, Instagram, Facebook)
In this day and age, the very best approach is to use a wide range of marketing strategies for your business.
Content marketing is the nucleus of all other activities, really. You start with content and build out from there.
Link building and outreach is an important part of your SEO strategy. This is where the competitor research helps.
We analyse where your competitors are obtaining their links and look to build a solid link building strategy after analysis. This comes in many forms such as guest-posting, asking to be included as a source in an article, etc.
New Page Creation and Content Optimisation
To compete in today’s landscape means consistently producing new high-value content via your pages and posts. SEO never sleeps and this means keeping up-to-date with the latest Google terms and best practices.
A top Google metric for ranking is the “returning visitor” metric. The higher this value is, the more Google will reward you in the SERPS.
That’s why content marketing should be a strategy that you should be implementing on a weekly and monthly basis. With that content, you have the ability to reuse or produce new content by way of images and videos. These can then be used on social media to further publicise your business and support your overall marketing mission.
New Tools and Functionality
Part of the competitive analysis is also looking at future opportunities. There may be a chance to further enhance a page by adding additional functionality to it – this could be in the form of helpful tools, infographics, graphs and even surveys.
The idea is to keep your client satisfied and wanting to come back for more. It also encourages your client to share your content which, in turn, gives your brand and your site a lot more exposure.
Best Practice Tweaks
From time to time Google has a habit of changing certain parts of their terms and best practices. For example, they have been playing around with the length of meta descriptions and giving a different score based on those that have one and those that don’t.
For this reason, we are available to inform you of any significant changes and help you or your team implement these changes.
How We Price Paid Weekly or Monthly SEO Campaigns
As we mentioned earlier, we are available to work with all businesses, no matter what the niche, size or budget. The service we offer is bespoke to you.
However, there are a few things we need to know in order to price our bespoke service:
- your aims for the website?
- The website history (who worked on it previously)?
With that information, we should be able to price our service accordingly.
One of the more popular options is to purchase an SEO audit from us first and than have us implement a solid plan to work through the elements of that audit that need the most attention.
Please use the form below to inquire about our service, pricing and availability.