Why Marketing Automation Will Make You Question Everything

Do you ever feel like we’ve reached the automation age where technology is literally taking over?

Scary, isn’t it?

For example, my wife’s VW Golf has an electric handbrake that comes on, when the vehicle is stationary, alerts her when another car is driving too close, brakes if she forget to brake and drives for her once she switches on the cruise control – the thing’s amazing 😍😎😍!!

This is how you’re going to feel in a few minutes, when I go through all of the ways marketing automation can help grow your business, and take it to the next level.

Your software solution

marketing automation

These days, there’s either an app or a piece of software that will help you run your business more efficiently. Gone are the days, when you had no idea what was going on with your accounts or had to go through A4 filing cabinets to find a client’s details.

We’re now in the age where technology gives you a helping hand when you need it.

For example, we use Quickfile to produce all of our company accounts. As long as we enter all of the values correctly on a daily basis, at the end of the year, we just press a button and the accounts are done. Voila! The accountant simply needs to check that everything has been entered correctly and then fires it off to Inland Revenue via email. Boom, done!

Keeps you lean and efficient

We use a combination of Google Calendar and Business Calendar to schedule all of our appointments and meetings. We can set up small alerts that can notify us by either minutes, hours, days or months, before the meetings is due.

The two calendars sync with any computer or phone, and all update at exactly the same time. That way, if I need to change the date of a meeting or time on my phone, it will automatically update on the office calendar.

Just check out the features:

▪ Quick Day View: For a fast overview to all events of the day
▪ Favorite Bar: For direct access to all your calendars
▪ Smooth Scroll and Zoom: For better, intuitive interaction
▪ Custom Views & Widgets
▪ Individual reminders with vibration, sounds, repetitions, intervals, LED
▪ Adjustable font sizes for the app & widgets

Even if you have a small business with a modest turnover, the efficiency savings you’ll receive by using something so cheap and practical, are exponential.

Saves you a ton of time

Can you imagine having to email your clients 1 by 1 every time you needed to communicate one of your offers?

These days you can use your favourite email marketing software, track the results using analytics and then follow up using your favourite customer relationship management (CRM) tool. This is extremely efficient and will improve your bottom-line, since you’re not wasting hours.

Free up staff resources

Since technology does most of the heavy lifting, your staff can be allocated to other tasks that are more important to your business.

There’s nothing worse than paying several highly accomplished members of staff to do mundane tasks all day. Not only would this upset them, you’re also not getting the best out of an employee or maximising their talents. Automating tasks will eliminate this problem.

Detailed reports and analytics

The problem with outbound marketing is, gaining statistics of your current campaign can be quite difficult. It’s also difficult to track ROI. However, when you use marketing automation tools, there are several ways in which you can track any results via your detailed reports and analytics provided by the tools you use, such as email and contact management software.

Have consistent branding

Automation allows you to have a consistent look and feel to your brand without compromising on the frequency of your content. Sometimes your brand can get lost in the message, due to the sheer amount of content you put out there on various social platforms. Automating this task (like using buffer) will ensure you have full control of when and where your brand content is shown and what time.

Easy to set up

The best thing about the various automation tools is the simplicity in setting things up. In most cases, you don’t even need to provide your name and email address. Some of the apps allow you to sign-up via Twitter or Facebook, so the friction is even less, when it comes to you actually signing up to use these tools.

Tools to help you:

Here are a just a few tools I’ve picked out to help you on your journey. There are thousands more, but this is the base of what you’ll need to really make a difference in your business.

Social media automation:

Hootsuite
Buffer

Email marketing automation:

Mailchip
Convertkit
Aweber

Customer relationship management (CRM) automation:

Zoho
Insightly
Freshsales

Summary

No matter what size the business you run or work in, is – marketing automation should be front and centre of your marketing mix. Whether you’re posting out to different social media platforms, emailing clients with the latest offer or following up on sales leads.

Automation is key to keeping your business running efficiently by cutting down on the length that tasks take to do, and employees are able to use their talents on tasks they are more suited to do.

You don’t need to implement a full marketing automation suite straightaway – it’s good to start using a few and really get as proficient as possible. If there are several staff in the business, then ensure as many as possible know how to use these tools, just in case someone is ill or not in the office.

When we are invited to carry out a strategic audit by a company, marketing automation is the first thing we look at. There are so many efficiency savings too, by starting with the basic automation tools.

I can’t tell you how many companies don’t use a basic CRM to manage new and existing clients. We increased the turnover of a local gas engineer by 20% by simply calling his clients from the previous year – luckily he kept a diary of his jobs and we were able to enter these into Zoho.

About the author

Des Dreckett is the Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist. Writing content to help you grow and build your business.

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