So, it looks like Google is adding a brand-new feature to Google Adwords. The new feature is linked to their “Click to Message” feature, which is attribution and bidding capabilities for retail advertisers. This was announced last week at SMX East in New York City. What Exactly Is It? Similar to ad extensions where you...Read More

With the holiday season fast approaching this is probably the best time to start planning for your busiest period. Getting ready for this period is a lot easier for a larger company but for a smaller company, there’s a great deal more work to do. There’s a reason for this is. A small company has...Read More

Picture this – you’re walking down the Southend promenade (or your nearest beach front) and decide to pop into the local amusement arcade and start playing one of those fruit machines with the lever at the side. Every time you keep pulling that lever your fruits match and you get a payout. Feels good, doesn’t it?...Read More