In this ever-evolving digital world, standing out in the crowded online market is a challenge.

But did you know there’s a powerful, yet often overlooked, tool you can use to boost your website’s visibility?

It’s called image optimisation. If you’re running a website in Peterborough and looking to get more traction, then this article is a must-read for you!

What is Image Optimisation?

Image optimisation is the process of reducing the file size of images without sacrificing their quality to increase your website’s speed.

How Peterborough Businesses Can Improve Their Website Speed

In other words, it’s about making your website lighter and quicker to load, creating a better user experience, and improving your site’s SEO.

Importance of Image Optimisation

Image Optimisation and SEO

Image optimisation plays a significant role in search engine optimisation (SEO). The faster your website loads, the higher Google ranks it. Moreover, well-optimised images can appear in image searches, bringing additional traffic to your site.

Impact of Image Optimisation on Core Web Vitals

Optimising images can have a significant impact on Core Web Vitals (123). Images can comprise an average of 75% of the total page weight on modern websites, making them a critical factor in loading and visual stability (3). 

Here are some ways in which image optimisation can impact Core Web Vitals:

  • Largest Contentful Paint (LCP): LCP measures when the largest contentful element (images, text) in a user’s viewport becomes visible. Optimising images can help improve LCP by reducing the size of the largest image on the page and ensuring it loads quickly (4).
  • First Input Delay (FID): FID measures the time it takes for a page to respond to user interactions. If there are too many large images that need to be decoded, the page may take longer to respond to user interactions, leading to a poor FID score (2).
  • Cumulative Layout Shift (CLS): CLS measures the visual stability of a page. If images are not sized properly or are not loaded in the correct order, they can cause layout shifts and negatively impact CLS (1).

By optimising images, you can improve your website’s speed, user experience, and Core Web Vitals metrics (56).

Effective Image Optimisation Techniques

To ensure that your website isn’t left behind, we will explore several effective image optimisation techniques below.

Reducing File Size

Images can consume a lot of bandwidth, which slows down your site. Thankfully, there are numerous tools available that can compress your images without diminishing their quality.

This technique not only improves your site speed but also saves your users’ data, enhancing their browsing experience.

Using Alt Text

Alt text is a description of an image which is displayed when the image cannot be loaded and is used by screen-reading tools to describe images to visually impaired readers.

More importantly, alt text can be used by search engines to understand the content of the image, making it a crucial part of image SEO.

Formatting Images for Better Performance

Certain image formats are more web-friendly than others. For example, WebP provides superior lossless and lossy compression for images on the web, making your pages load faster.

Pairing with On-Page SEO Elements

Pairing your image optimisation efforts with other on-page SEO elements like metadata and structured data can dramatically enhance your website’s visibility.

Utilising Built-In Image Optimisation Features

Some web hosting services offer built-in image optimisation features. If your hosting provider offers this feature, make sure to utilise it to automatically optimise your images for web and performance.

Common Mistakes to Avoid in Image Optimisation

While image optimisation is a powerful tool, certain common mistakes can significantly hamper its effectiveness.

  1. Neglecting to Compress Images: Uploading images without compression can significantly slow down your website. Always compress your images before uploading them to your site.
  2. Ignoring Alt Text: As mentioned earlier, alt text helps search engines understand what an image is about. Ignoring alt text not only hurts your SEO but also makes your website less accessible.
  3. Choosing the Wrong Image Format: Not all image formats are created equal. Choose the format that provides the best quality with the least file size for optimum performance.

Remember, image optimisation is not just about improving the visual appeal of your site; it’s also about improving your site’s performance and search engine rankings.

Applying Image Optimisation to Peterborough Websites

For local businesses in Peterborough looking to boost their online presence, image optimisation can make a significant difference.

Local SEO can be further enhanced by using local landmarks or culturally relevant images that are optimised with location-specific alt text and captions.

Conclusion: Benefits of Effective Image Optimisation

By now, you’ve understood how effective image optimisation can boost your website’s visibility. It not only improves user experience and website speed but also plays a critical role in improving your SEO efforts.

Start optimising your website’s images today and watch your Peterborough website climb the search engine rankings!

That’s your brief yet comprehensive guide on boosting your Peterborough website’s visibility with effective image optimisation.

Remember, every detail counts when it comes to SEO, and image optimisation is a crucial part of that detail.


How often should I perform image optimisation for my website?

Image optimisation is not a one-time task, but a continuous process. You should optimise images each time you upload them to your website. This ensures that all new content adheres to the best practices and contributes to your site’s overall performance and SEO.

Can I use any image found on the internet for my website?

While the internet is a vast resource, it’s important to respect copyright laws. Not all images found on the internet are free to use. Always make sure you have the right to use an image before publishing it on your website. Consider using stock photo websites that offer images specifically for public use, or even better, create your own original images.

Do I need any special tools for image optimisation?

There are many free and paid tools available for image optimisation. These include image editors that allow you to adjust the size and format of your images, and compression tools that reduce file size without losing quality. Some popular choices include Adobe Photoshop for advanced editing and tools like TinyPNG or ImageOptim for compression.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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