In today’s digital age, having a website is essential for businesses of all sizes. Your website serves as your digital storefront, giving you the opportunity to showcase your products or services to potential customers.

The question remains: should you build your own website using a DIY website builder, or hire a professional web designer? In this article, we will compare the costs and benefits of each option to help you make the right decision.

DIY Website Builders

Overview and Features

DIY website builders are online platforms that enable users to create a website without any coding or technical knowledge.

These tools typically provide template-based designs, drag-and-drop functionality, and pre-built features to help users create a professional-looking website.

Some popular DIY website builders include Wix, Squarespace, and those offered by hosting providers like GoDaddy and 123-Reg.

Cost of DIY Website Builders

Subscription prices for DIY website builders range from £4 to £270 per month, depending on the features and level of customisation required.

This cost generally covers the platform, hosting, SSL certificate, and domain name registration.

Pros and Cons


  • Affordable and predictable monthly costs.
  • User-friendly with no technical skills required.
  • Quick website setup and launch.


  • Limited customisation and flexibility.
  • Potential performance and SEO limitations.
  • Reliance on the platform’s support and updates.

Professional Web Design

Overview and Services

Professional web design refers to hiring an individual or agency to create a custom website for your business.

Web designers typically offer graphic design, UI/UX design, and web development services, creating a unique and tailored online presence that reflects your brand identity.

Cost of Professional Web Design

The cost of professional web design can range from £250 to £10,000+ for a project, depending on the complexity and scale of the website.

This cost typically includes custom design, development, and initial setup, but may not cover ongoing maintenance, hosting, SSL certificate, or domain name registration.

Pros and Cons


  • Unique and on-brand website design
  • Custom functionality and features
  • Access to expert knowledge and support


  • Higher upfront cost
  • Longer development time
  • Potential ongoing costs for updates and maintenance

Comparing DIY and Professional Web Design

Customisation and Flexibility

When it comes to customisation and flexibility, professional web design has the edge.

With a custom-built website, you can create a truly unique online presence tailored to your business needs. DIY website builders, on the other hand, are more limited in their design and feature options. 

Time and Skill Requirements

Building a website using a DIY website builder is generally quicker and requires less technical skill compared to hiring a professional web designer.

With template-based designs and easy-to-use tools, you can have your website up and running in no time.

Professional web design, however, often involves a longer development process and requires collaboration with the designer or agency.

Support and Maintenance

DIY website builders usually come with platform support, updates, and maintenance included in the monthly subscription fee. This means that you can rely on the platform to keep your website running smoothly.

With professional web design, you may need to budget for ongoing support and maintenance, whether it’s provided by the designer or a separate service.

SEO and Performance

When it comes to SEO and website performance, a custom website built by a professional web designer may offer more advanced features and optimisation compared to DIY website builders.

However, many DIY website builders have improved their SEO capabilities and performance over time, making them a viable option for businesses with less demanding requirements.

Hybrid Solutions

Overview and Options

A hybrid solution is a combination of a template-based website builder and custom web development.

This approach often involves using an out-of-the-box template solution like WordPress and customising it with the help of a freelance web designer or agency.

This allows for more flexibility and customisation than a purely template-based website, while still being more affordable than a fully custom-built website.

Balancing Cost and Customisation

Hybrid solutions can be a great option for businesses looking to strike a balance between cost and customisation.

By using an existing template as a starting point, you can save on development costs while still achieving a more unique and tailored website compared to a purely template-based solution.

Making the Right Choice

Assessing Your Needs

To make the right decision between a DIY website builder and professional web design, start by assessing your business needs.

Consider the level of customisation and functionality required, your available budget, and the time and skill constraints of your team.

Evaluating Your Budget

Your budget will play a significant role in determining whether a DIY website builder or professional web design is the best choice for your business.

Keep in mind that while DIY website builders tend to have lower upfront costs, there may be ongoing subscription fees to consider.

Professional web design, on the other hand, may have a higher upfront cost but could potentially save money in the long run with a well-optimised and scalable website.

In Summary

Choosing between a DIY website builder and professional web design ultimately depends on your business needs, budget, and priorities.

By carefully considering the pros and cons of each option, as well as exploring hybrid solutions, you can make an informed decision that will set your business up for online success.


Can I switch from a DIY website builder to a professional web design later on?

Yes, you can switch from a DIY website builder to a professional web design at any time. However, this may involve rebuilding your website from scratch, as custom designs often cannot be directly imported into DIY website builders.

Do professional web designers offer ongoing support and maintenance?

Some professional web designers and agencies offer ongoing support and maintenance as part of their services, while others may charge separately for these services. It’s essential to discuss support and maintenance expectations with your web designer before starting a project.

Is it possible to achieve good SEO performance with a DIY website builder?

While professional web design may offer more advanced SEO features and optimisation, many DIY website builders have improved their SEO capabilities over time. This means it is possible to achieve good SEO performance with a DIY website builder, especially if your business has less demanding requirements.

Can I use a DIY website builder if I have no web design experience?

Yes, DIY website builders are designed to be user-friendly and accessible to users with no web design experience. With drag-and-drop functionality, pre-built features, and template-based designs, you can create a professional-looking website even if you have never built one before.

How do I choose the right DIY website builder for my business?

To choose the right DIY website builder for your business, consider the following factors:
Budget: Compare the subscription prices and features offered by various website builders.
Ease of use: Look for a website builder with a user-friendly interface and drag-and-drop functionality.
Customisation options: Ensure the website builder offers enough design templates and customisation features to meet your business needs.
SEO and performance: Research the website builder’s SEO capabilities and performance to ensure your website will rank well in search results.
Support and maintenance: Check the level of support and maintenance provided by the website builder, including access to customer service and regular updates.
By evaluating these factors, you can select the DIY website builder that best suits your business needs and budget.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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