Social media marketing is essential for businesses of all sizes. It helps increase brand awareness, engage with customers, and drive sales.

But how much does social media marketing cost in the UK?

This article will answer that question by exploring various aspects of social media advertising, including cost, platforms, and services offered.

Cost of Social Advertising

Average Cost Range

The cost of social media marketing in the UK varies depending on the package and services offered.

According to various sources, the average cost of social media advertising in the UK ranges from £200 to £500 per month.

Basic Plan Costs

Social media advertising packages typically cost between £300 and £2,000+ per month, depending on the number of posts and variety of services offered.

A basic plan providing three unique posts per week can cost from £45 to £499 per month.

High-Level Plan Costs

High-level plans, on the other hand, can cost up to £2,000 per month. These plans often include more comprehensive services, such as management across all platforms and a more aggressive posting schedule.

Cost Per Click (CPC)

Average CPC

The cost per click (CPC) is another factor to consider when determining the price of social media marketing.

The average CPC varies by platform and industry, but in general, you can expect to pay around £0.50 to £2.00 per click.

Pay Per Click Ads

Pay per click ads are a popular form of social media advertising where advertisers only pay when a user clicks on their ad. This type of advertising can be more cost-effective for businesses with a limited budget.

Cost Per Engagement (CPE)

Some platforms also offer cost per engagement (CPE) pricing, where advertisers pay based on user interactions such as likes, comments, or shares.

Cost Per Mille (CPM)

Cost per 1,000 Impressions

Cost per mille (CPM) is another pricing model used in social media advertising. With CPM, advertisers pay a fixed rate for every 1,000 impressions their ad receives.

This model is often used for brand awareness campaigns and can be more cost-effective for reaching a broader audience.

CPM Rates

CPM rates vary depending on the platform, industry, and target audience. In general, CPM rates in the UK can range from £2 to £10 per 1,000 impressions.

Impression-Based Ads

Impression-based ads are focused on increasing visibility and reaching as many users as possible, making them ideal for businesses looking to increase brand awareness and online presence.

Social Media Platforms

Advertising Platforms

There are various social media platforms to choose from when planning your advertising campaign, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Each platform has its own unique features and audience demographics, making it essential to choose the right platform for your business goals.

Social Media Channels

Different social media channels cater to different types of content and user preferences. For instance, Instagram is ideal for visually appealing content, while LinkedIn is best for B2B marketing and professional networking.

Platform-Specific Advertising

Some social media platforms offer platform-specific advertising options, such as Facebook’s carousel ads or Instagram’s sponsored posts.

These unique ad formats can help businesses stand out and engage users more effectively.

Ad Agencies

Social Advertising Agency

Hiring a social advertising agency can help streamline your social media marketing efforts. These agencies specialise in creating and managing social media ad campaigns, ensuring optimal performance and results.

Marketing Agency

A broader marketing agency can provide a full range of digital marketing services, including social media management, search engine optimisation (SEO), and email marketing.

Digital Advertising Agency

Digital advertising agencies focus on online advertising strategies, including social media advertising, display advertising, and pay-per-click (PPC) campaigns.

Ad Campaigns

Social Media Ad Campaign

Social media ad campaigns are designed to promote your brand, products, or services through sponsored content on social media platforms.

These campaigns can help drive website traffic, generate leads, or increase online sales.

Advertising Campaign

A broader advertising campaign may include traditional advertising methods such as print, radio, and television, in addition to digital advertising like social media ads and display advertising.

Marketing Campaign

Marketing campaigns encompass all aspects of promoting your brand, from advertising to public relations and content marketing.

Social Media Services

Social Media Advertising Services

Social media advertising services include creating, managing, and optimising social media ad campaigns, targeting specific audiences, and tracking campaign performance.

Digital Marketing Services

Digital marketing services can encompass a wide range of online marketing strategies, including SEO, content marketing, email marketing, and web design.

Social Media Management

Social media management involves creating and curating content, managing social media accounts, and engaging with followers to build brand awareness and loyalty.

Ad Optimisation

Campaign Optimisation

Campaign optimisation involves continuously monitoring and adjusting your social media ad campaigns to ensure the best possible performance and return on investment (ROI).

Ad Performance Enhancement

Enhancing ad performance can involve refining ad targeting, improving ad creatives, and testing various ad formats to determine what works best for your target audience.

Ad Budget Optimisation

Managing and optimising your ad budget ensures you are spending your advertising dollars efficiently and maximising your ROI.

DIY Social Media Marketing


For businesses with limited budgets or a desire for more control over their social media marketing, DIY social media marketing can be an attractive option.

This approach involves managing your social media accounts, creating content, and running ad campaigns yourself.

Self-Managed Social Media

Self-managed social media marketing requires time and dedication, as well as a solid 

understanding of social media platforms, advertising strategies, and content creation.

Limited Budget

DIY social media marketing can be a cost-effective option for businesses with a limited budget, as it eliminates the need for hiring an agency or outsourcing services. However, it’s crucial to consider the time and effort required for effective self-managed social media marketing.



Outsourcing your social media marketing tasks can free up valuable time for you to focus on other aspects of your business.

By delegating social media management to professionals, you can ensure your online presence is well-maintained and your marketing efforts are effective.


Subcontracting your social media marketing to an agency or freelancer can provide you with access to expert knowledge, industry insights, and specialised tools, ultimately leading to better results.

Larger Budget

Outsourcing social media marketing typically requires a larger budget than DIY marketing, but the investment can pay off in the form of increased brand awareness, customer engagement, and online sales.

Social Media Strategy

Online Presence Plan

A well-thought-out social media strategy is essential for any business looking to succeed in the digital age.

This plan should outline your goals, target audience, content strategy, and advertising campaigns to ensure a cohesive and effective online presence.

Digital Engagement

Engaging with your audience on social media is crucial for building brand loyalty, fostering trust, and creating a community around your brand.

Your social media strategy should include plans for regular content updates, prompt responses to comments and messages, and active engagement with your followers.

Social Media Presence

A strong social media presence can significantly impact your business’s online visibility, brand awareness, and customer loyalty.

To achieve this, it’s vital to maintain consistent and high-quality content, engage with your audience, and continuously monitor and optimise your social media accounts.

In Summary

In conclusion, the cost of social media marketing in the UK can vary greatly depending on factors such as the services offered, platforms used, and advertising strategies employed.

Understanding your business goals, target audience, and budget can help you determine the best approach to social media marketing, whether it’s DIY or outsourcing to a professional agency.


What are the most effective social media marketing platforms?

There are several social media marketing platforms that can be effective for businesses. Some of the most popular ones include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, Pinterest, and Reddit. To make the most of these platforms, it is important to have a strategy that aligns with your goals. Consistency is also key, as is creating engaging and interesting content. Visual media can be particularly effective on platforms like Instagram. Ultimately, the most effective social media marketing strategies will depend on the specific business and its target audience.

What factors affect the cost of social media marketing in the UK?

The cost of social media marketing in the UK is influenced by several factors. The number of posts, the variety of services offered, and the number of platforms advertised on are some of the factors that affect the cost of social media advertising packages. The complexity of the campaign, the number of social media accounts managed, and the level of expertise required are other factors that can influence the cost of social media marketing. The cost of content creation, planning, design, and execution can also affect social media marketing prices. The appropriateness of social media platforms for a business, the target audience, and the industry can also influence the cost of social media marketing. The cost of social media marketing can vary widely depending on these factors.

How can I measure the ROI of social media marketing in the UK?

To measure the ROI of social media marketing in the UK, you can use various methods. One way is to calculate your ROI by dividing the amount of money you earn from a campaign by the amount you initially invested in it. Another method is to measure the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns. You can also use analytics to track reach and engagement to measure brand awareness. There are tools available to help you calculate your social media marketing ROI. Ultimately, the best method will depend on your specific goals and the metrics that matter most to your business.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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