Are you looking to better understand the intricacies of setting up and using TikTok analytics to maximize reach through data-driven decisions?

If so, this article is for you! Learn how often your analytics update, how to view them, what features are available, and more.

Uncovering these insights will help you make well-informed decisions about your account and content strategy to drive engagement and growth.

What is TikTok Analytics?

TikTok Analytics provides invaluable data about your account performance. It allows you to track important metrics like follower growth, video views, likes, and comments.

TikTok Analytics also offers insights into trends, audience demographics, account growth, and peak activity times.

By combining all this information and getting a bird’s-eye view of your performance and reach, you can make informed decisions about maximizing your account’s success.

How Often are They Updated?

TikTok analytics are updated at regular intervals following the activation of your account.

Track performance metrics across 7, 28, and 60-day windows plus customizable periods to be informed on the current trends and monitor progress over time.

With this information at hand, you can gain a thorough understanding of how successful your campaigns have been so far.

How to Check Your TikTok Analytics

Accessing your TikTok analytics is relatively straightforward.

Here’s what you need to do:

  • Go to your profile page.
  • Tap the three dots in the top right corner of your screen.
  • Select “Creator tools” from the menu.
  • Choose the “Analytics” option.

Once you’ve opened up the Analytics page, you can see an overview of your performance or dive into a deeper analysis by selecting one of the tabs at the top of the page, such as “Followers”, “Likes,” and “Comments”.

The data found here is broken down into chunks of 7, 28, and 60 days plus customizable periods so that you can easily stay on top of trends and make informed decisions about your account and content strategy for success.

How Often Does Tik Tok Analytics Refresh?

TikTok Analytics refreshes approximately every 24 hours, giving you access to updated information on your account performance.

Having said that, when first setting up your TikTok account, you will need to wait at least seven days before the analytics update becomes available.

This is so that TikTok can establish and record a baseline of your account’s activity over time. After the initial seven-day waiting period, checking in with your Tiktok Analytics every day can help keep track of how well your content is performing relative to the previous day.

Understanding Your TikTok Analytics Overview

Engagement Rate by Follower

Engagement Rate by Follower shows how much engagement your content is getting in proportion to the number of followers you have. This metric gives insight into how well your videos resonate with the people who follow you.

Engagement Total

Engagement Total measures the total number of video engagements, such as likes and comments, that your account has received over a specific period of time. This lets you know whether your content is being interacted with and engaging your audience.

Hashtags per Video

Hashtags are essential for increasing visibility on TikTok, so tracking the usage of hashtags on each post can help ensure that you find success on the platform. The hashtags per video metric will indicate which hashtags are working best for you and help guide your hashtag strategy going forward.

Monthly Follower Growth Rate

The Monthly Follower Growth Rate allows you to track how many new followers you’re gaining each month. Keeping an eye on this statistic helps measure the effectiveness of new content and campaigns, allowing you to adjust as needed to boost follower growth even further.

Videos with Mentions

Mentions are a great way to reach out and build relationships with other Tiktok users as well as increase brand awareness. By tracking mentions in your analytics dashboard, you can pinpoint any posts where someone has tagged another user or business in order to measure their impact on engagement and reach.

Videos Per Week

Videos Per Week measures the average number of videos posted on a weekly basis, letting you track whether posting more or less often impacts performance positively or negatively. Knowing how often to post for maximum visibility is critical for success on TikTok, so this metric will be instrumental when creating a content plan for yourself or your clients.

Views per Follower

Views per Follower lets you see how well each post performed among your current followers compared to previous posts, helping gauge just how engaged they are with your account overall. It’s important to keep track of this statistic because it gives insight into if existing followers like their content enough to watch it multiple times or share it with friends – both signs that indicate actual engagements rather than passive views or scrolling actions.


Finally, engagement reveals precisely the kind of interactions (likes/comments) viewers have had with each piece of content, allowing marketers to quickly identify successful campaigns and absorb user feedback from posts deemed ineffective, gaining valuable insights into what works best with audiences to create better-performing content in the future.

Maximizing the Insight of Your TikTok Analytics

  • TikTok Analytics gives you an overview of the performance of your videos and account, helping you identify which content works best for your followers.
  • TikTok Pro Analytics provides access to even more detailed metrics such as estimated reach, average watch time, and much more. This allows you to refine and refine your content based on what resonates best with viewers.
  • Video Posts allows you to track how many views each post has received and compare it against other posts in order to hone in on the most compelling topics or types of content for your account.
  • Trending Videos helps you keep up with what’s popular at the moment so that you can continue creating relevant and trending content that will help increase visibility and bring new eyes to your page.
  • Video Views by Section shows you where most of your video views are coming from (Discover, Search, Hashtags, etc.), helping you understand which avenues yield the most success in viewership.
  • Video Views by Region lets you know which regions are watching your videos the most, enabling campaigns tailored specifically to those countries or areas to further increase engagement and reach further audiences across different demographics.
  • Average Watch Time tells you how long people watch each piece of content on average, identifying key points in each video where attention may be waning or high-interest elements that capture viewers’ attention longer than others.
  • Total Playtime monitors total video lengths uploaded over a specific period, allowing marketers to adjust their future release schedules accordingly if they notice any correlation between short/longer lengths resulting in higher/lower engagement rates, respectively.
  • Followers Growth Rate tracks monthly follower growth over time to see whether or not new tactics or campaigns had had a positive impact on follower numbers overall, providing insight into just how much traction certain strategies gain when actively implemented on TikTok.
  • Gender Breakdown allows marketers to get valuable insight into who exactly is interacting with their account (male/female audiences) so as to create content more catered towards one demographic or another depending upon results seen here.
  • Top Territories shows which countries are producing the highest amounts of views, likes & comments – letting marketers decide if dedicating more resources/campaigns toward reaching out to more viewers in those specific places would yield better results overall for their marketing efforts.
  • Follower Activity indicates peak hours when followers are online the most – allowing savvy marketers to capitalize on this data by scheduling posts during these optimal times for maximum reach and engagement ratios per post published.
  • Total Views tracks all viewer interactions over a given period of time – helping brands measure performance against previous months or yearly periods, giving them insight into whether slight changes made have had a major effect when compared against before/after scenarios within analytics dashboards; enabling them to find out what works best for their audience as well as themselves overall!
  • Total time Viewed follows actual watch times accumulated by viewers – signaling successful video length optimization efforts taken when longer form content performs highly despite traditional wisdom, such as internet users having short attention spans being proven wrong with certain pieces garnering significant amounts of cumulative watch times!
  • New Followers Gained tracks the number of new fans gained daily over different days – letting brands analyze any spikes in activity correlating with increased follower counts, giving them an idea behind which kind of activities led towards larger numbers being gained either spontaneously throughout regular organic reach organic_reach_organic or through active promotion work via paid influencers!
  • Unique Viewers Reached details unique individuals engaging with accounts through watching their videos – this metric lets creative teams understand their pace at gaining unique fans quickly, plus discover potential repeat watchers who could easily become loyal brand advocates over time if nurtured correctly!
  • Finally, tracking activity towards “Diamonds Achieved” enables creators to gain insights into big wins seen throughout campaigns, such as major milestones achieved per post alongside total lifetime diamonds earned since using TikTok itself!

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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