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Last updated: 30.5.23

Navigating the vast landscape of Instagram can often feel like a daunting task. With an ever-growing user base and constant content stream, ensuring your posts reach the right audience is a challenge many face.

This is where understanding the intricacies of social media management can be a game-changer.

The clutter of hashtags in captions can also detract from the aesthetic appeal of your posts, leaving you in a conundrum – to hashtag or not to hashtag?

This is where the concept of creating a consistent brand voice across UK social media channels comes into play.

Imagine a world where you could control where your content is visible, targeting specific countries or even excluding certain locations.

This is where social media platform strategy services for small businesses can be of great help. 

Picture adding hashtags to your posts without cluttering your captions and maintaining your content’s searchability without compromising aesthetics.

This is where social media advertising services for small businesses can provide valuable insights.

The future of Instagram is here, and it’s brighter than ever. Instagram is testing new features related to geofencing and invisible hashtags, revolutionising how users interact with the platform.

This is in line with the future trends in social media marketing in the UK.

This article delves into these exciting features, their potential benefits, and how they can transform your Instagram experience.

If you’re wondering how much should I pay someone to manage my social media, these features might influence your decision.

The Evolution of Instagram

Geofencing Posts and Stories

The Concept of Geofencing

Geofencing on Instagram can be a powerful tool for users, especially for businesses and influencers. It allows for targeted marketing, ensuring that content reaches the intended audience.

Moreover, Instagram’s live geotagging feature allows for a temporary geofence around a live event, enabling real-time user activity tracking.

This is where social media analytics services for small businesses can provide valuable insights.

Geofencing on Instagram

Instagram’s geofencing feature allows users to select specific countries where their content will be visible.

Users can choose one or multiple countries for their content to be visible, giving them greater control over their content’s reach.

Instagram also offers a polygon selection area, allowing users to draw a more precise area where they want their signal sent. Additionally, Instagram has the option to exclude certain locations from geofencing coverage.

The Benefits of Geofencing

Geofencing on Instagram can be a powerful tool for users, especially for businesses and influencers.

It allows for targeted marketing, ensuring that content reaches the intended audience. Moreover, Instagram’s live geotagging feature allows for a temporary geofence around a live event, enabling real-time user activity tracking.

Invisible Hashtags

The Concept of Invisible Hashtags

Hashtags have been a fundamental part of Instagram, aiding in the discoverability of content. However, a caption full of hashtags can often look untidy. Instagram’s solution? Invisible hashtags.

Invisible Hashtags on Instagram

Instagram tests the ability to add hashtags to posts without including them in the caption. This feature would retain the searchability of photos and videos but without the clutter of visible hashtags.

The Benefits of Invisible Hashtags

Invisible hashtags can enhance the aesthetic appeal of posts while maintaining their discoverability. This feature can be particularly beneficial for users who want to keep their captions clean and concise. 

This is where social media marketing for small businesses can provide valuable insights.

The Impact of These Features on Instagram Users

Targeting Specific Audiences

Both geofencing and invisible hashtags can help users target specific audiences. Geofencing allows users to control where their content is visible, while invisible hashtags can improve the relevance of content discovery.

Businesses, in particular, can use geofencing for targeted marketing, ensuring that their content reaches the intended audience.

Invisible hashtags can help businesses keep their captions clean and concise while maintaining content discoverability.

If you’re a business owner wondering how much should I pay someone to manage my social media, these features might influence your decision.

Improving Engagement

By targeting specific audiences, users can improve their engagement on Instagram. These features can help users reach their intended audience, increasing likes, comments, and shares.

This is where understanding Instagram beats Snapchat regarding user engagement can be beneficial.

Updates and Future Developments of Instagram in 2023

Instagram is constantly rolling out new features and updates to improve user experience and provide more opportunities for creators and marketers. 

Here are some of the updates and future developments of Instagram:

  • Instagram’s primary focus for 2023 is to inspire people to be creative, help people connect over their interests, and help creators make a living with a focus on video and messaging features (1).
  • Instagram has updated its web interface to make the platform more engaging and visually appealing (2).
  • Instagram is testing a new feature called “Broadcast Channel,” which allows users to create a channel for live broadcasts and share it with their followers (3).
  • Instagram has added new features such as remixed videos, 3D avatars in Stories and DMs, and the ability to ‘like’ a Story (3).
  • Instagram has constantly added new and exciting features for improved user experience, including new ad formats, Instagram Shop upgrades, and user-experience tweaks (4).
  • Instagram is expected to continue adding new features and updates in 2023 to cater to its growing user base and an increasing number of influencers on the platform (3).

These updates and future developments of Instagram provide more opportunities for businesses and creators to connect with their audience and improve their social media marketing strategies.

In Summary

In the ever-evolving landscape of Instagram, the introduction of geofencing and invisible hashtags promises to revolutionise user experience.

With the power to control the geographical visibility of content and maintain the searchability of posts without the clutter of visible hashtags, users are set to gain unprecedented control over their Instagram presence.

This is where social media analytics services for small businesses can provide valuable insights.

Currently, in testing, these features hold the potential to transform Instagram into a more user-centric platform, enhancing engagement and interaction.

As we continue to explore the future of Instagram, these developments mark a significant stride towards a more personalised and efficient social media experience.

These features might influence your strategy if you want to learn how to share IGTV videos.

FAQs

What is geofencing on Instagram?

Geofencing on Instagram is a feature that allows users to select specific countries where their content will be visible. Users can choose one or multiple countries and even exclude certain locations.

What are invisible hashtags on Instagram?

Invisible hashtags are a feature Instagram is testing that allows users to add hashtags to posts without including them in the caption. This retains the searchability of content without the clutter of visible hashtags.

How can geofencing and invisible hashtags help improve engagement on Instagram?

These features can help users target specific audiences, leading to improved engagement. Geofencing allows users to control where their content is visible, while invisible hashtags can improve the relevance of content discovery.

Are these features available to all Instagram users?

These features are still being tested and have not been rolled out to all users. However, their potential benefits make it worth watching future trends in social media marketing in the UK.

How can businesses benefit from these features?

Businesses can use geofencing for targeted marketing, ensuring their content reaches the intended audience. Invisible hashtags can help businesses keep their captions clean and concise while maintaining content discoverability.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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