If you haven’t read
Part 2 – Maximising Your Google My Business Listing: Information Management Guide, please read them first.
These instructions are for the Google My Business Checklist (Free Download).
Visual elements have always been a powerful tool in business marketing. They can tell the story of your business, show off your products or services, and even offer potential customers a virtual peek into your physical location.
When it comes to Google My Business (GMB), incorporating high-quality photos, videos, and virtual tours can significantly optimise your listing’s appeal to potential customers.
This article will offer you practical tips on how to showcase your business effectively on GMB.
Step 1: Add High-Quality Photos
First impressions matter, and on Google My Business, photos often make that first impression. It’s important to add high-quality images that accurately represent your business.
Consider including photos of your team, your products or services, and your physical location.
These photos can help build trust, showcase your brand personality, and give customers a feel for who you are and what you offer.
Step 2: Optimise Your Photos for SEO
Images aren’t just visually appealing; they can also contribute to your local SEO. To do this, ensure your photos are properly sized, use square dimensions, and adhere to Google’s content policies.
Avoid using images with excessive text overlays as they may appear spammy and do not render well on smaller screens.
Step 3: Keep Your GMB Profile Fresh
Just like your social media profiles, it’s important to update your GMB profile regularly.
Refreshing your images and adding new ones can keep your listing engaging and encourage customers to check back often.
Step 4: Add Videos and Virtual Tours
Videos can be a dynamic way to showcase your business. They can convey more about your atmosphere, products, and services in a shorter amount of time.
Virtual tours can be especially valuable for businesses with physical locations, as they give potential customers a preview of what to expect when they visit.
Step 5: Create a GMB Website
A GMB website serves as an additional citation for your small business, which can improve your web presence.
A well-crafted GMB website can enhance your online visibility, making it easier for customers to find you.
Step 6: Fill Out All Available Fields on Your GMB Profile
Lastly, ensure you fill out all available fields on your GMB profile. This includes your business description, category, operating hours, and more.
The more comprehensive your profile is, the better it can serve potential customers looking for information about your business.
By following these steps, you’ll be able to effectively show off your business on GMB, improving your listing’s appeal, increasing customer engagement, and ultimately driving more traffic to your business.
It’s time to let your business shine on Google!