Are you a Peterborough business owner looking to boost your online presence and engage your target audience?

Imagine running a social media giveaway campaign that skyrockets your brand awareness, increases customer loyalty, and attracts new followers – all without breaking the bank.

In this comprehensive guide, we’ll walk you through the key steps for creating a successful social media giveaway campaign tailored specifically for your Peterborough business.

We’ll delve into setting clear objectives, choosing the perfect platform, crafting an irresistible prize, and executing a seamless promotional plan.

By the end of this article, you’ll be equipped with the knowledge and tools to launch a giveaway campaign that delivers tangible results for your business.

Let’s get started!

Understanding Social Media Giveaways

Social media giveaways are an excellent way to increase engagement, build brand loyalty, and grow your audience.

Benefits of Social Giveaways

Social giveaways can help you achieve various objectives, such as increasing brand awareness, driving more traffic to your website, and generating leads.

They are also an effective method for content marketing, allowing you to showcase your products or services to a wider audience.

Types of Social Media Contests

There are several types of social media contests you can run, including like-to-win, comment-to-win, share-to-win, and photo contests.

The type of contest you choose will depend on your specific objectives and target audience.

Setting Clear Objectives

Before launching your social media giveaway, it is essential to have a clear objective in mind. Some common objectives include:

Increasing Brand Awareness

If your goal is to increase brand awareness, focus on contests that require participants to share your content or tag friends.

This will help your content reach a wider audience.

Boosting Audience Engagement

To boost audience engagement, choose contests that encourage interaction, such as commenting on posts or submitting user-generated content.

Building Customer Loyalty

Contests that offer exclusive prizes or rewards can help build customer loyalty by making your audience feel valued and appreciated.

Choosing the Right Platform

Selecting the appropriate social media platform for your giveaway is crucial.

Consider the demographics and preferences of your target audience when making your decision.


Facebook is the largest social media platform and offers a diverse audience. It is an ideal choice for businesses looking to reach a broad range of users.


Instagram is popular among younger audiences and is perfect for visually appealing content. Consider using Instagram if your target audience is primarily millennials and Gen Z.


Twitter is excellent for real-time engagement and conversation.

If you want to create buzz around your giveaway, Twitter can be a great choice.

Creating an Enticing Prize

The success of your social media giveaway largely depends on the prize you offer.

Relevant and Valuable Prizes

Choose a prize that is relevant to your target audience and offers real value. This will ensure your giveaway attracts the right 

participants and encourages genuine interest in your brand.

Partnering with Other Brands

Collaborating with complementary brands can help you offer a more attractive prize package while also broadening your audience reach.

This strategy can be particularly effective for small businesses in Peterborough looking to expand their local presence.

Planning and Executing Your Giveaway Campaign

A well-planned and executed giveaway campaign is vital for achieving your objectives.

Creating a Social Media Giveaway Plan

Outline your giveaway plan by determining the contest duration, entry requirements, and the selection process for the winner.

Ensure your plan complies with the rules and regulations of your chosen social media platform.

Utilising Giveaway Tools

There are various giveaway tools available to help streamline the contest process.

These tools can help with tasks such as managing entries, selecting winners, and monitoring performance metrics. Some popular tools include Rafflecopter, Gleam, and Woobox.

Promoting Your Giveaway

Spread the word about your giveaway through multiple channels, including your website, email marketing, and social media posts.

Remember to use the appropriate hashtags and mention any partnering brands to increase visibility.

Measuring Success and Picking a Winner

Evaluating the success of your giveaway campaign is crucial for understanding its impact and informing future marketing efforts.

Analysing Engagement Metrics

Monitor metrics such as likes, comments, shares, and new followers to gauge the effectiveness of your campaign.

Comparing these figures to your current engagement rate can provide valuable insights.

Choosing the Right Contest Winner

Selecting a winner should be transparent and unbiased. Utilise the giveaway tools mentioned earlier to help you pick a winner fairly and efficiently.

In Summary

A successful social media giveaway campaign can significantly benefit your Peterborough business by increasing brand awareness, boosting audience engagement, and building customer loyalty.

By setting clear objectives, choosing the right platform, creating an enticing prize, planning and executing your campaign effectively, and measuring its success, you can make the most of this powerful marketing strategy.


How do I choose the right type of social media contest for my giveaway?

Consider your objectives and target audience when selecting the contest type. Focus on contests that align with your goals and appeal to your audience’s interests.

How long should my social media giveaway last?

The duration of your giveaway should be long enough to generate interest and entries, but not so long that it loses momentum. Generally, a timeframe of one to four weeks works well.

Is it necessary to use giveaway tools?

While not mandatory, using giveaway tools can simplify the contest process and provide valuable insights into your campaign’s performance.

What are some tips for promoting my social media giveaway?

Promote your giveaway through various channels, including your website, email marketing, and social media posts. Use relevant hashtags and partner with complementary brands to expand your reach.

How can I ensure my social media giveaway complies with platform rules and regulations?

Review the guidelines provided by your chosen social media platform and ensure your contest adheres to their terms of service. This will help you avoid potential issues and penalties.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

Share your thoughts

Your email address will not be published. Required fields are marked

What is 8 + 12 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.