Sometimes, the classic postcard verification for Google My Business (GMB) can feel like a snail mail relic in the digital age. Or, perhaps the postcard never shows up at your doorstep.

No worries; there’s more than one way to verify your business. We’re stepping into the digital jungle to unearth several ways to get your GMB profile up and running.

First off, a verified GMB account is crucial for local search visibility. An unverified profile is like a shop without a signboard in the vast world of Google Maps and Google Search Console.

For business owners, whether you’re a small local venture or a multi-location enterprise, let’s look at the myriad verification options at your disposal.

Phone Verification

If available for your business, phone verification is a swift and straightforward way to verify.

Google gives you a ring, and provides you with a verification code, and voila! Enter the code into your GMB account, and you’re all set.

Email Verification

Google caters to your convenience with the email verification option. They will send you a verification code via email, you pop that code into your account, and you’re good to go!

Video Call Verification

Fancy a video call? Show a Google representative around your business during a video call to verify your business.

Ensure your business signage or branding is clearly visible.

Video Recording Verification

If you have some time and want to get a little creative, a video recording can be your ticket to verification.

Record a video showcasing the inside and outside of your business, along with any signs or branding, and upload it to Google.

‘I Don’t Have a Code’ or ‘Verify Now’ Option

If you log into your GMB profile and find the “Pending Verification” box, selecting “I don’t have a code” or “Verify Now” can lead you down the path of verification.

Changing Verification Method

Want to switch gears? No problem. On your dashboard, select “I don’t have a code” then press ‘Change method’.

Google provides a list of alternative verification methods.

While we’ve offered multiple options, it’s crucial to note that not all options are available for every business or region.

Google does its best to keep the verification process flexible, but some methods might be out of reach due to certain restrictions.

For expert assistance in managing your Google Business Profiles and creating eye-catching GMB Posts, consider reaching out to the team at XenMedia Marketing

We specialise in Google My Business optimisation services, to help you make the most of your business profile.


Can I verify my Google My Business account without a physical address?

While most businesses need a physical address to verify their Google My Business account, service-area businesses that serve customers at their location, like a plumber or a delivery restaurant, have the option to list the area they serve instead. Be sure to choose the correct business category during setup to ensure the correct options are available to you.

Are there specific guidelines for the video recording verification method?

While Google doesn’t have a set list of guidelines for video verification, it’s recommended to make sure that your video clearly showcases the inside and outside of your business and includes clear shots of any signs or branding. Google uses this video to verify that your business is legitimate, so clarity and detail are important.

What do I do if I don’t receive the verification email from Google?

If you’ve requested an email verification and haven’t received it, be sure to check your spam folder first. If it’s not there, you can request another verification email from your Google My Business dashboard. If you’re still having trouble, you may want to reach out to Google My Business support for assistance.

How long does it take for my business to show up on Google Maps after verification?

Once your business has been verified, it can take a few days for your business information to appear across Google. Keep in mind that Google reviews all content before it appears, so it might take a little bit longer if they’re busy.

Can I verify multiple businesses on Google My Business without a postcard?

Yes, if you manage 10 or more locations for the same business, you may be eligible to verify them in bulk. You can find more information about the process and eligibility requirements on Google’s support page. For businesses with fewer locations, each location will need to be verified individually. The availability of postcard-less verification methods will depend on the specific business and location.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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