Are you looking for a way to boost your social media marketing efforts in Peterborough? Look no further! Video content is the answer to your problems.

With more and more people consuming video on platforms like YouTube, TikTok, and live streaming services, it’s high time you jump on the bandwagon.

In this article, we’ll provide you with top-notch tips for creating engaging video content that will take your social media marketing to the next level.

Importance of video marketing in social media

Brand awareness

Video marketing is a powerful tool for increasing brand awareness. With eye-catching visuals and captivating storytelling, videos can quickly grab the attention of potential customers and create a lasting impression.

By utilising video marketing, you can effectively communicate your brand identity and showcase your unique selling points.

Consumer engagement

When it comes to engaging your audience, video content is king. People are more likely to interact with, share, and comment on videos compared to written content.

This increased engagement can lead to a larger, more dedicated following and, ultimately, more happy customers.

Choosing the right platform


YouTube is a must-have platform for any video marketing strategy. With its massive user base and powerful search capabilities, YouTube can help you reach new customers and showcase your brand’s expertise through educational and how-to videos.


If you’re targeting a younger audience, TikTok is the platform for you. This social media platform has skyrocketed in popularity, with its short, catchy videos proving to be a hit among users.

Create fun, engaging content that appeals to your audience, and watch your brand awareness soar.

Live streaming

Live streaming is another fantastic way to connect with your audience. Platforms like Facebook Live, Instagram Live, and Twitch allow you to host webinars, seminars, and other live training events, giving your audience real-time access to your brand.

Related: The State of Video Marketing in 2023: Where Are We Now?

Creating engaging video content

Tutorial videos

Tutorial videos are an excellent way to showcase your industry expertise and provide evergreen content that remains useful over time.

By creating tutorial videos that address your audience’s pain points, you can position your brand as a trusted source of information.

Explainer videos

Explainer videos are perfect for breaking down complex topics and addressing your audience’s most pressing problems.

By creating explainer videos, you can demonstrate your brand’s ability to solve problems and provide value to potential customers.

Behind-the-scenes content

Humanise your brand and showcase your company culture with behind-the-scenes content. This type of content allows your audience 

to get a glimpse of the people behind the brand, fostering trust and building a deeper connection with your audience.

Video marketing strategy

Setting goals

Before diving into video marketing, it’s crucial to set clear goals that align with your overall marketing funnel.

Determine what you want to achieve, whether it’s increasing brand awareness, driving conversions, or boosting customer loyalty. Having specific goals in mind will help you create more targeted and effective video content.

Targeting the right audience

Identifying your target audience is essential for creating content that resonates with them.

Understand who your existing followers and potential customers are, and tailor your content to address their needs, preferences, and challenges.

Awareness and consideration stages

When creating video content, consider the different stages of the buyer’s journey.

Focus on producing videos that address both the awareness stage, where you differentiate your brand, and showcase thought leadership and the consideration stage, where you provide solutions to your customer’s problems and demonstrate your unique value proposition.

Measuring success


One way to gauge the success of your video marketing efforts is by tracking conversions. Monitor how your videos impact your audience’s likelihood to take desired actions, such as signing up for a newsletter, making a purchase, or requesting a quote.

Search relevance

Another essential metric to consider is search relevance. Keep an eye on how your video content affects your organic SEO and Google rankings.

Producing high-quality, engaging videos can lead to improved search visibility and increased website traffic.

In Summary

Creating engaging video content for social media marketing in Peterborough doesn’t have to be daunting.

By choosing the right platform, producing captivating content, and implementing a well-thought-out strategy, you can effectively harness the power of video marketing to drive brand awareness, engage your audience, and achieve your marketing goals.


How long should my social media videos be?

The optimal length of your social media videos depends on the platform and your audience’s preferences. Generally, shorter videos (under 2 minutes) tend to perform better on platforms like TikTok and Instagram, while longer videos (3-10 minutes) can be more effective on YouTube.

How often should I post video content on social media?

Consistency is key when it comes to posting video content on social media. Aim to post at least once or twice a week to keep your audience engaged and maintain visibility on the platform.

What type of video content performs best on social media?

The best type of video content for your brand will depend on your audience, goals, and industry. However, some popular formats include tutorial videos, explainer videos, behind-the-scenes content, and live-streaming events.

Do I need professional equipment to create engaging video content?

While professional equipment can help you produce high-quality videos, it’s not a requirement for creating engaging content. With a smartphone and some basic editing software, you can create compelling videos that captivate your audience.

How can I promote my video content on social media?

To maximise the reach of your video content, utilise organic and paid promotion strategies. Share your videos across all your social media profiles, encourage your audience to like, comment, and share, and consider running targeted ads to reach a larger audience.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

Share your thoughts

Your email address will not be published. Required fields are marked

What is 13 + 10 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.