6 Ways To Avoid Writing Content That Will Never Be Read By Anyone

6 Ways To Avoid Writing Content That Will Never Be Read By Anyone

Ok, so you’re looking to get your content noticed among the barrage of different articles out there?

Well, you’ve come to the right place.

Let me just stress, you won’t find a magic bullet here, but with hard work and dedication, there’s no reason why you can’t get your content seen by the whole world by employing a few tricks in this article.

When I first started writing content, I would write what I thought was a brilliant piece of work. In truth it was :). The fact that I thought it was meant people were more likely to share it, right?

Boy was I wrong!

Simply writing great content isn’t enough, in fact, I’d even go as far as to say you’re probably around 30% of the way there.

Writing it is the easy part, getting the world to see it is the hardest and this is where you want to concentrate your efforts.

Do your research

There can’t be that many topics that haven’t been written about extensively online, especially in my field which is marketing, so what you may need to do is going really narrow and cover specific topics within a niche.

Do a Google search for that topic and see if there are a lot of articles written. If there are, have a look to see how long they are and whether you could improve on them and the length.

For example:

  • Could you make yours longer? – Have a look at the articles that have already been written on this topic, copy and paste the text into a free word count website to find out how many words have been written. Find the average and then increase that by at least 50%.

Why? It’s been well proven that longer articles are consumed by more people because they rank better in the search engines.

does increased average article length improve rankings

  • Have more up-to-date statistics – Depending on the topic you’ll probably find but most of the articles are quite old. If this is the case you can bet your bottom dollar that the statistics are also out date. All you need to do is write a better answer and update the statistics. These can be found by doing a simple Google search.


  • Include infographics – Most designers of infographics absolutely love you using their infographics within your content as long as you haven’t changed or doctored it in any way. Make sure you credit them within the article and also email or contact them on social media notifying them that you’ve used their infographic. Alternatively, produce your own.

You can use:


  • Include explainer videos – Depending on how far you want to stretch the boundaries, you can also produce your own video explaining the topic in greater detail. From here you post it on YouTube and then share it on social media. Also, make sure you embed that YouTube video on your website ( preferably within the post).


  • Include explainer images – Similar to infographics, you can also produce your own images that explain what your topic is about. Ensure the images are well optimised by adding alt tags in the description of the image and also make sure you name the image with the keyword that you are targeting. More of a long-term play, but this is great for search engine optimisation (SEO).


  • Include graphs – out of all the articles I read these days, I very rarely see graphs. You can go that extra mile by including your own graphs within your content. these can be produced on Microsoft Excel or using online software like Canva.

One of my favourite terms is 10 x (this means making it 10 times better than the best article out there). I think it was a term first mentioned by Rand Fishkin.

Promote the hell out of it

This sounds really simple, doesn’t it? And funny enough it actually is.

Here are just a few the ways you can promote your content so the whole world sees it:

1. The most obvious one is sharing on as many social media sites as you can.

2. Publish it straight away as soon as it’s written, edited and proofread, don’t wait!

3. If you haven’t got an email list start building one! There’s no better way to increase the reach of your content than having your email subscribers share that content for you.

4. Send your emails out at optimal times. Where possible try and avoid the weekends (there’s less traffic).

5. Post your content out into forums and Facebook groups.

6. Make sure it’s well optimised for SEO getting the basics right like a great title and a “what’s in it for me?”, description, headers and internal links further promoting older posts.

7. Don’t be boring story-tell. This will engage the reader and keep them hooked.

8. Quote experts or influencers in the same niche and then either tag or email them letting them know that you have mentioned them. With any luck, they will also share this content because it includes them.

9. We are visual creatures so try to add nice visually appealing images.

10. Share others content regular and you’ll find that they’ll do the same back. The art of reciprocation.

Answer specific questions (hint pain points)

I wrote an article a few months back about pain points. If you can answer specific questions regarding peoples pain points you should get lots of engagement which should lead to more shares.

Make sure you write the question in a header which helps with the overall SEO of your article. Also, this is great for the now trending “voice search” where search engines pick out headers that ask a question.

Great quality, decent length

It used to be OK to write 300 to 500 words for your blog posts. However, this is no longer good enough. Studies have shown that articles over 1000 or 1500 words are more likely to be shared by their readers.

Never rush an article. It’s always a good idea to make it as good as possible without any spelling errors and has been fully proofread.

social media length infographic

Write from a different perspective

After doing your research, if most of the articles are coming at it from one perspective why not choose the opposite and justify your case. This will make your article stand out amongst the crowd, thus, gaining you more shares.

Repurpose it

  • Quote parts of the post into text – This probably easier to do on Twitter. Find a selection of quotes within your article and post little snippets of these posts on Twitter with the relevant hashtags. Choosing the right hashtags alone should get you more shares.


  • Make quotes into images – The exact same quotes as I mentioned in the last paragraph should be made into images. You can either produce the image with just text or accompany it was an image.

Here’s a popular one I use on Twitter quite often that gets a lot of shares:

don't ignore average users on twitter


  • Repost using different titles – A little trick that’s often used by us and now by our clients is to post the same content but change the title. At first glance, this would appear a different article, but it’s the same one.


  • Repost using a different image – Again, a nice little trick that we use quite regularly and we see very few people doing is reposting their exact same article but with a different image. Mix things up with different titles and different images and you can pretty much post the same content multiple times a day or week. You should find that the share rates increase dramatically using this technique since a lot of people online don’t even read the articles they’re sharing, they just assume it’s a different article because it has a different title or image.

6 Ways To Avoid Writing Content That Will Never Be Read By Anyone infographic

Final thoughts

There’s no right or wrong way to go about publicising your content. You don’t necessarily need to do it in any particular order and there’s no real playbook to follow.

Use just a few of the techniques that I’ve outlined within this article and there’s absolutely no reason why you shouldn’t be able to get your content seen by your target audience.

Good luck!

About the author

Des Dreckett is the eCommerce Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist. Writing content to help you grow and build your business.
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