Part 1 – Kick-starting Your Google My Business Listing: A How-To Guide, or

Part 2 – Maximising Your Google My Business Listing: Information Management Guide, or

Part 3 – Show Off Your Business with Google My Business or

Part 4 – Showcase Your Products or Services with Google My Business: A Step-by-Step Guide

Part 5 – Leverage Google Assistant to Stay in Contact: A Practical Guide for Business Owners

Part 6 – Leveraging Google My Business Q&A to Engage Prospective Customers

Please read these first.

These instructions are for the Google My Business Checklist (Free Download).

Google My Business (GMB) is a fantastic tool that facilitates communication between businesses and their customers.

The platform’s ability to share regular posts creates an invaluable channel for business updates, product highlights, special offers, and event details.

Here is a step-by-step guide on how to leverage GMB posts for customer engagement and brand visibility.

How to Create Google My Business Posts

Creating posts on your GMB account is simple and effective.

Here’s how to do it:

  1. Log into Google using your personal account.
  2. Locate and click the “Create Post” button.
  3. Choose the type of post you want to create – an update, photo, review, offer, event, or FAQ.
  4. Add relevant text, captivating photos, or engaging videos to enhance your Business Profile.
  5. Preview your post to ensure it aligns with your message, and make any necessary edits.
  6. Once you’re satisfied with your post, click “Publish.”

Formulating a GMB Posting Strategy

Having a well-defined GMB posting strategy is crucial for maintaining and growing your local search presence.

Regularly updating your profile not only keeps your business at the forefront of customer minds but also showcases your dedication to keeping your audience informed.

Welcome Offers and Google Posts

GMB allows you to set up a welcome offer to attract new customers. These offers are designed specifically to create a warm welcome for new customers, similar to regular offers but with a touch of personalisation.

To create a post or a welcome offer, navigate to your Business Profile by searching for your business and click “Promote”.

Then, choose the type of post you want to create, and add text, photos, or videos to enhance your Business Profile.

Benefits of Regularly Sharing New Posts on GMB

By regularly sharing new posts on GMB, you can advertise your brand, products, sales, specials, events, and offers for free on your GMB listing.

This practice can significantly enhance your customer experience by providing timely information. Additionally, it allows you to engage with your customers more personally through videos and photos.

Moreover, if suitable for your business model, consider enabling “Reserve with Google.”

This feature allows customers to make reservations directly from your GMB listing, further increasing customer engagement.

Regular posts on Google My Business can amplify your brand’s visibility, engage customers, and ultimately drive growth.

By embracing this feature, you can make your business more accessible and appealing to your target audience.

About the Author

Des Dreckett

Des Dreckett is the eCommerce and growth Marketing Director of XenMediamarketing.co.uk: a writer, blogger and a paid media specialist.

Writing content to help you grow and build your business.

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